ASX: Reach more than 100 Mio potential clients in just a few clicks


Berlin, November 05th, 2020.

The 'self-booking' email marketing platform ASX brings direct marketing to a new level. From now on, companies can automatically send their campaigns to GDPR-compliant, external databases. With ASX (Audience Serv Exchange), Audience Serv is revolutionizing customer acquisition via email. The highly effective platform makes booking and managing email campaigns easier than ever.

Highly targeted email campaigns in a few simple steps

ASX is an online email marketing platform that enables companies to send their own email campaigns to millions of potential customers in just a few clicks. The user-friendly dashboard helps to set up email advertising campaigns and to offers various segmentation options to reach the right audience. While advertisers have full control over budget, target group, campaign period, etc., the campaigns are automatically optimized. All available user data was collected in compliance with the GDPR and is part of Audience Serv's verified data pool.

“We’ve been helping companies generate leads and new customers for over 12 years. We are pleased to introduce ASX, an automated email marketing tool that will help companies from all industries to optimize their marketing potential and simplify processes.” comments Oliver Schmieder, Vice President DACH at Audience Serv.

The budget under full control

The platform is based on a “bidding model”. Accordingly, campaigns with the same target group compete with each other. The campaign with the highest bid, which is set by the advertiser, wins the send-out. Budgets can be adjusted at any time. In addition, a powerful real-time analysis provides information on campaign performance. This way, users are up to date with important metrics such as opening rate, click rate, revenue, etc.

"ASX enables advertisers to automate email send-outs to external and verified databases and to optimize marketing campaigns at the same time. This way, companies can achieve their acquisition goals in a simple and effective way." Oliver Schmieder continues.

ASX is available now. You can find more information at www.audienceserv.com/asx


About Audience Serv
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Amsterdam, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 80 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Tourism Marketing


Berlin, 18. February 2020.

The first three months of each year play a special role in the tourism industry. While new budgets, offers, and discounts are set from November each year, the most important tourism fairs will be held in the first quarter, such as the ITB in March. As the new travel season is starting, many questions may come up for travel providers. How should you create your campaign to reach as many people as possible? What is the right target group? And should you focus on early bird deals or last-minute offers? Don't worry, we have answers to your questions. Keep in mind the following tips to make your next email campaign a success!

Different tourist - different approach

In order to be successful in the travel industry, it is important to define the right target groups for your campaigns. Keep in mind, that every tourist is different. Basically, you can differentiate between four types of travelers:

Relaxation seeking travelers are often pensioners or (young) families, who make e.g. Beach holidays in warm countries or wellness holidays in the cold winter months. Vacation types in this category are often "repeat offenders" who like to go to familiar places or hotels where they have already been. Looking back to positive experiences, the traveler is hoping for another great trip. As a travel provider, you can reach this kind of passenger using artificial intelligence to target the right audience with your email campaign. In doing so, target groups can be formed based on historical location data in order to send e-mails with corresponding discounts for repeated visits to the respective customers. Also, package deals are suitable for this customer group. Young families and pensioners are happy to take the offer of complete packages with all-inclusive deals. This way of traveling avoids unpleasant stress when planning the holiday because accommodation, transport, and food are already arranged in advance.

Active and sports vacationers usually consist of active singles or couples, who enjoy e.g. surfing, hiking or skiing trips. Also, vigorous retirees are interested in active trips. This category also includes the current trend of traveling by caravan/camper, which is also ideal for holidays with dogs or families. Since the travelers in this category are often close to nature, a very visual newsletter is suitable for this target group. Showing pictures of beautiful landscapes or emotional travel videos, travel companies can actively promote their activities and give inspiration to their customers. Since this target group is very active and often on the go, it makes sense to send the newsletter exactly when the email recipient is online. This way you can reach an individual user at the ideal moment, where he or she is open for the information and offers you want to communicate.

The third one is the cultural travel type. This category includes people of all ages, for whom the cultural aspect is paramount. The design of those trips is very diverse - from city trips and language courses to exhibitions to concerts and festivals. So for this target group, it's essential to narrow down exactly who should be reached to make sure your email marketing campaign will be a success. For example, people who like city trips are usually open to last-minute bargains in newsletters, while trips to concerts tend to long-term planning. Also, the tonality of your e-mail needs to be clearly differentiated. Since language trips are usually booked by parents of under-age teenagers, the personalized address has to be more formal than e.g. for festival offers, which are mostly booked by young adults.

Apart from the mentioned ‘leisure’ travel types, there are two more niches within the travel industry, that should be mentioned as well. The business travel industry has been growing for years. Whether employees are traveling for meetings, training or trade fairs - they are most likely interested in centrally located hotels, that offer comfortable rooms including breakfast. As business meetings are often planned in the short-term, this travel type is the perfect target for last-minute offers, whereby employees like to take advantage of given budgets as per company travel policy.

Another specific travel niche is medical tourism. People of this category plan their trips for inpatient and outpatient treatments in advance. Usually, the target group plan to stay at an accommodation near the hospitals, clinics or specialists to avoid unnecessary stress. To make your EMail campaign appealing, it’s worth offering accommodations meeting those criteria. Another advantage is to implement images of clean and calm rooms, which transfer the impression of a perfect place for recovery.

Finally, we come to the last category of travel types: cruise holidays. While the main target group consists mainly of senior citizens, the demand for niche cruises, e.g. Party, hard rock or LGBTQ cruises, is increasing. Due to the many possibilities that a cruise offers, people from this category often get information from the travel agency, but ultimately use cheaper online travel providers to book their vacation. E-mail marketing and newsletters can be used to refer to offers in travel agencies as well as websites, while the online bookings generated afterward can be directly traced back to them through cookie tracking.

Meet the requirements of different vacation types

As described, vacation types can be classified by different goals of travelers. However, it needs to be stated that a clear classification is not possible. Current trends show that many travelers love to combine different elements of all vacation types. For example, it is common to book a relaxing holiday, which includes exciting activities. In order to set up the best online marketing strategy for your email campaigns, you need to create offers that meet the requirements of different customers. That could be e.g. a trip in the motorhome to the most exciting festivals of the coming year or a ski trip that ends the sporty day in a relaxing wellness hotel. This principle can be applied particularly well in the area of cruises, as there are plenty of opportunities on board to offer all kinds of entertainment, sports, and wellness so that all types of holidays can be addressed equally.

“E-mail is an excellent marketing tool for this type of combination trips. E-Mail Strategies are extremely successful thanks to their high personalization options. No matter what vacation type your (potential) clients are, whether they prefer to go to countries they have already been to, or whether they are interested in early bird or last-minute offers - with e-mail campaigns it is possible to reach people with the ideal address.” says Dirk Bellinghausen, email marketing specialist for tourism and key account manager at Audience Serv.

If you have any further questions about email-marketing for the travel industry, please contact us the ITB Berlin 2020. We are there as a partner and sponsor of the eTravel World in the area of digital marketing. You can find us at booth 144C in hall 6.1.


About Audience Serv
Audience Serv is an international audience targeting and performance marketing specialist active in more than 20 countries globally, with offices in Berlin, Munich, Singapore, Hanoi and Barcelona. More than 70 audience experts are currently working on developing segmentation techniques to enable precise audience targeting. Using machine learning and artificial intelligence, the company, founded in 2008, is taking direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Audience Serv acquires Karma Response


  • Strategic expansion of the portfolio

Berlin, 20 March 2019.

Audience Serv, an International Audience Targeting and Performance Marketing Specialist with offices in Berlin, Munich, Singapore and Hanoi, announces today it’s continued international expansion with the acquisition of Karma Response, an e-mail marketing specialist headquartered in Barcelona.

Founded in 2017 by Daniele Sampaolesi and Carlo Biondo Amat, the company operates as an international online publisher and email marketing expert, developing its own innovative approach to automated campaign execution. Both founders will assume management roles within Audience Serv, Sampaolesi as the new Managing Director and Biondo Amat taking on the newly created role of Chief Operating Officer.

Commenting on the acquisition, Daniele Sampaolesi said, "Audience Serv is a strong, well-established and well-managed company. I am delighted with the integration of Karma Response into AudienceServ and to remain on board as Managing Director."

"We are delighted that Karma Response and its employees are now part of the Audience Serv family," said David Pikart, CEO and Founder of Audience Serv. "Karma Response has developed cutting edge proprietary technology that gives our approach to Programmatic E -Mail further strength. The acquisition will allow us to further extend our strong position in the European market while further rounding off our portfolio."

As CEO, David Pikart will continue to focus on the strategic direction and development of Audience Serv globally.


About Audience Serv
Audience Serv is an international audience targeting and performance marketing specialist active in more than 20 countries globally, with offices in Berlin, Munich, Singapore, Hanoi and Barcelona. More than 50 audience experts are currently working on developing segmentation techniques to enable precise audience targeting. Using machine learning and artificial intelligence, the company, founded in 2008, is taking direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Audience Serv names new Vice President Business Development


Singapore, 17 January 2019.

Audience Serv announces that it has appointed Paul Sage as Vice President of its global Business Development operations. In his new role, Paul will drive the global growth of the company, exploring new potential markets and partnerships.

Prior to Audience Serv, Paul was Country Manager for Australia at eGENTIC, a global performance marketing business. In this role he was responsible for Australian operations, the largest market for eGENTIC in the Asia-Pacific region, as well as taking on regional responsibility as Head of Data Partnerships for APAC. With more than five years’ experience at eGENTIC as well as a further ten years publisher experience in Australia and Singapore he has built a strong global network.

“I have great pleasure in welcoming Paul into the Audience Serv family. With his proven track of record working several years in the field of digital & business development I am confident that he will excel his new role as VP Business Development,” says David Pikart, Audience Serv CEO.

“I’m excited to be part of an ambitious and rapidly growing company and I can’t wait to see what we can achieve together“ commented Paul.


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Munich, Amsterdam, Singapore and Hanoi. Over 50 audience experts are working on developing the perfect method for target group segmentation in more than 20 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Email for you


  • Audience Serv introduces new product LiveSend
  • Programmatic Advertising via email

The idea of approaching a micro selected Target Audience with highly personalized content resulting in high click-rates was more or less a dream in the Digital Marketing world. Audience Serv, the international target group specialist, is introducing a new Email Marketing solution that makes this dream come true.

LiveSend is based on Programmatic Advertising. The email content is created and customized according to the internet behaviour of the user. For example, an user only receives travel advices for Vietnam after he was searching for flights to Vietnam.
This results in high efficiency and no waste circulation, since the message reaches relevant audiences only that qualified themselves. To assure compliance with regulations and laws all send-outs are permission based.

Realtime-Send-Outs that boost your click rates
Through insights of internet users Audience Serv analyses the best timings, when an individual user is online and most likely opening his or her emails. Besides personalized content, the LiveSend algorithm makes use of more than 100 data touchpoints that can be used for content customization and delivering timings of each individual email send-out which boosts Open- and Click-Rates.
LiveSend is the perfect tool for advertisers to reach best performances with highly targeted email campaigns.

LiveSend is available now. Find more information on our website www.audienceserv.com


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Munich, Amsterdam, Singapore and Hanoi. More than 55 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further Information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Audience Serv acquires mailcommerce


  • Strategic development of the portfolio
  • Founder Yalcin Cetin becomes Managing Director DACH

Berlin, 10 July 2018.

Audience Serv, an international media agency with offices in Berlin, Munich, Amsterdam, Singapore and Hanoi announces the acquisition of mailcommerce GmbH. mailcommerce is one of the leading email marketing companies in Germany. For Audience Serv this means a widening of the portfolio and the continuation of its global expansion.

mailcommerce GmbH is located in Munich and specialised in driving highly targeted email marketing campaigns. In addition to offering clients and agencies a portfolio of over 9 million exclusive permission based email addresses, mailcommerce has wide-ranging access to B2C und B2B email addresses. Furthermore, the company holds insights from over 1.200 newsletter send-outs with details on performance KPIs such as recipient information, opening rates, click rates, target audiences and behavioural information.

Yalcin Cetin (41), founder of mailcommerce GmbH will become Managing Director DACH at Audience Serv. He says: “I am looking forward to taking on this new challenge at Audience Serv. My goal is to establish email marketing as one of the most efficient direct marketing channels in other markets”.

“We are very happy that mailcommerce is now part of our company” says David Pikart CEO and founder of Audience Serv. “Having Yalcin Cetin on board is a big win for Audience Serv. His expertise on working in email marketing for over ten years will help us to expand further”.


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Munich, Amsterdam, Singapore and Hanoi. More than 50 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Audience Serv is growing internationally


  • New office in Amsterdam launched
  • Founder Yalcin Cetin becomes Managing Director DACH

Berlin, April 15, 2018. Audience Serv, an international Email Targeting specialist with offices in Berlin, Singapore and Hanoi has recently launched a new one in Amsterdam. Therewith the company continues its international expansion strategy and gets a significant step closer to its European customers.

Taking up a challenge from the Silicon Valley, the capital of the Netherlands has become an international business hub over the last few years and is the best location for Audience Serv to manage its European performance-based campaigns from. The new in the crew: Aldo Tarricone (28). As the International Business Development Manager, he will explore the Italian market focusing primarily on the area of Email Marketing.

“We have achieved a remarkable growth in the recent years and we are happy to let Aldo use his experience to establish our new location as well as to conquer the Email Marketing niche in a well-promising Italian market”, said David Pikart, CEO and founder of Audience Serv.


About Audience Serv
Audience Serv, an international audience targeting specialist with offices in Berlin, Amsterdam, Singapore and Hanoi. 50 audience experts in 19 countries are working to develop the perfect method of identifying target audiences. Applying machine learning techniques and artificial intelligence, Audience Serv raises direct marketing to an entirely new level of performance.
More about us: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


Oliver Wilke new VP at Audience Serv


Singapore, 22 March 2018.

Audience Serv, an international email targeting specialist, welcomes Oliver Wilke to its team. The 46-year-old is now Vice President Global Sales of the company in Hanoi and Singapore. Oliver is responsible for the development and implementation of the sales processes as well as for the concerns of the company’s customers. In this position he reports directly to the founder and CEO David Pikart.

Before that, Oliver Wilke spent four years at Syndacast in Bangkok as Head of Sales & Business Development APAC/India. His responsibilities included developing long-term distribution models for the company's data-driven marketing solutions and driving its growth in the global space. From 2012 to 2014 Oliver was Sales Director at aha.de, a provider of professional e-marketing campaigns in Hamburg, Germany. There he led the sales team and also developed sales strategies on a national and international level. Other professional stations were Xerox, Quark, Datenlotsen and the email technology provider SmartFocus (formerly Emailvision), where he worked in various positions.

"With Oliver Wilke we have gained an employee who already has extensive experience in sales strategies in professional email targeting,“ says David Pikart, CEO and founder of Audience Serv. "We are delighted that he supports us in our continued global growth with his excellent knowledge."

"I am delighted to take on the challenge of bringing Audience Serv to the next level. My plans include increasing our number of clients globally and extending our portfolio of services in order to satisfy our client’s needs, as well as opening new markets with new marketing channels," says Oliver Wilke.


About Audience Serv
Audience Serv is an international target group specialist with offices in Berlin, Singapore and Hanoi. More than 50 audience experts are working on developing the perfect method for target group segmentation in 19 countries. Using techniques from machine learning and artificial intelligence, the company, founded in 2008, takes direct marketing to a new level of performance.
Further information: www.audienceserv.com

Press contact
Elisabeth Pester
Global Marketing Manager
Audience Serv GmbH
Tel. +49 30 467 2401-0
Email: elisabeth.pester@audienceserv.com


evania MEDIA becomes Audience Serv


  • Proven competence has a new name
  • 0 Offices
  • 0 Years of experience
  • 0 Target Markets
  • 0 Audience Experts
  • 0 coffees per month

For years, evania MEDIA has served numerous advertisers as a reliable email marketing partner.

In recent years, the company has worked steadily to optimize its products and develop into an international audience targeting specialist.

In order to account for this positive development and set a milestone for the company's future success, it has decided to undergo rebranding.

In the future, Audience Serv will continue to implement email campaigns for its clients in accordance with the philosophy "There is the perfect target audience for every product"